JustGrowPlay, LLC was established in 2019 by founder Ellen M. Cullen, OTD, MS, OTR/L, BCP, in Rochester, NY, to provide product development and consultation services to individuals and organizations who seek to develop and utilize products that engage children in the occupation of play.

Our Mission: To supply individuals, companies, and organizations with innovative therapeutic tools and play-oriented activities that allow children to develop important skills.

Our Vision: To be a leading resource for those looking for innovative tools to support the foundational skills necessary for a child’s well-being, health, and learning. At JustGrowPlay, LLC, we believe optimal growth and participation can be attained through the combination of thoughtful innovation and play.